Exhibit at Zoomark 2027
Show Overview
Taking place from 11-13 May, at BolognaFiere, Bologna in Italy, Zoomark is one of Europe’s leading international pet industry trade shows, bringing together manufacturers, distributors, retailers, buyers and industry professionals from around the world.
For UK pet businesses, it is more than a route into the Italian market. Zoomark is a gateway to wider European and international opportunities, helping brands meet new distributors, strengthen customer relationships and raise their profile across the global pet sector.
Two Ways to Exhibit with PIF World
PIF World can support UK pet businesses whether you want to join the dedicated UK Pavilion or take an independent stand elsewhere at Zoomark.
The UK Pavilion offers a co-ordinated British presence with turnkey stand options, collective branding and a central PIF World hub. Alternatively, businesses looking for their own location, larger footprint or bespoke stand elsewhere at the show can enquire through PIF World about independent exhibition space.
Choose the route that best suits your business below.
Why Zoomark?
Reach international buyers
Meet distributors, retailers and commercial partners from across Europe and beyond in one concentrated international marketplace.
Showcase British innovation
Build visibility for your products and brand as part of a dedicated UK presence at one of Europe’s most important pet industry events.
Make valuable connections
Meet customers, partners and industry contacts face to face, assess market trends and explore new routes to European distribution.
Why the UK Pavilion?
- Pavilion co-ordination: We will manage the relationship with Zoomark and co-ordinate the overall UK Pavilion.
- A collaborative pavilion area: Exhibitors will form a recognisable UK destination in a clearly defined location, with a shared identity that helps attract visitors.
- Shared marketing: Participating businesses will benefit from collective promotion of the UK Pavilion before and during the show.
- PIF World hub and showcasing: A large central hub will provide a focal point for meetings, introductions and networking, alongside opportunities to showcase participating brands and products.
- Stand and build support: We are developing a co-ordinated pavilion design with flexible stand options to suit different businesses.
- Pre-show support: Exhibitors will receive practical information, deadlines and guidance in the run-up to the event.
- On-site presence: The PIF World team will support the UK group throughout the show.
Planning your Participation
UK Pavilion
UK Pavilion packages start from £3,600 + VAT and are available to PIF members.
All standard turnkey Pavilion stands include 3m-high grey CoverUp wall panels, grey carpet, branded fascia graphics, a reception desk and stool, coat stand, waste bin, stand lighting and electrical multi-socket provision. Furniture appropriate to the stand size is also included.
Exact furniture and electrical provision varies by stand size and will be confirmed in the stand specification. Additional display furniture, enhanced graphics and other optional items can be ordered separately.
Premium corner, two-open-side and selected hub positions are available for an additional £250 + VAT, subject to availability and the final Pavilion layout.
Space-only options are also available within the UK Pavilion.
Explore the UK Pavilion stand options
See stand sizes, turnkey inclusions, prices, premium positions and the PIF World Hub in our 2027 exhibitor guide.
Complete the Pavilion booking form with your preferred stand size, format and position. We will review availability before confirming your stand and final participation cost.
Independent stand elsewhere at Zoomark
If you prefer your own location, a larger footprint or a bespoke stand outside the UK Pavilion, PIF World can also support UK companies taking independent exhibition space at Zoomark.
Independent exhibitors contract directly with Zoomark/BolognaFiere and are subject to the organiser's own participation terms, prices and payment conditions. PIF World can support the enquiry and booking process as the UK representative.
Complete the independent stand form to tell us what space and stand format you are looking for.
Choose Your Zoomark Route
There are two ways to exhibit at Zoomark 2027 with support from PIF World.
Join the PIF World UK Pavilion for a co-ordinated UK presence and turnkey stand options, or enquire about an independent stand elsewhere at the show.
UK Pavilion participation is available to current PIF members. Pavilion form submissions are applications and stands are confirmed once accepted by PIF World and the required deposit has been received. Independent stands are contracted directly with Zoomark/BolognaFiere.