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Zoomark 2027

zoomark 2027

Bologna, 11-13 May 2027

Zoomark is one of Europe’s leading international pet industry trade shows, bringing together manufacturers, distributors, retailers, buyers and industry professionals from around the world.

For UK pet businesses, it is more than a route into the Italian market. Zoomark is a gateway to wider European and international opportunities, helping brands meet new distributors, strengthen customer relationships and raise their profile across the global pet sector.

Busy Zoomark exhibition hall showing international pet industry stands and visitors
Elevated view across the Zoomark exhibition floor and product showcases

Exhibit with PIF World

Zoomark international pet trade show

A Co-ordinated UK Pavilion

PIF World is developing a co-ordinated UK Pavilion at Zoomark 2027, creating a visible and professional base for British pet businesses within the show.

Bringing exhibitors together in one collaborative area creates a stronger destination on the show floor than a series of isolated stands. The group will benefit from a clearly defined location, shared marketing and promotion, and more opportunities to showcase products to buyers, distributors and other industry visitors.

At the heart of the Pavilion will be a large PIF World hub: a focal point for meetings, introductions, networking and product showcasing, designed to draw visitors into the area and support every participating business.

Each exhibitor will retain its own individual brand presence, while PIF World manages the relationship with Zoomark, co-ordinates the Pavilion and supports participating businesses before and during the event.

Why Zoomark?

Reach international buyers

Meet distributors, retailers and commercial partners from across Europe and beyond in one concentrated international marketplace.

Showcase British innovation

Build visibility for your products and brand as part of a dedicated UK presence at one of Europe’s most important pet industry events.

Make valuable connections

Meet customers, partners and industry contacts face to face, assess market trends and explore new routes to European distribution.

What PIF World will Provide

  • Pavilion co-ordination: We will manage the relationship with Zoomark and co-ordinate the overall UK Pavilion.
  • A collaborative pavilion area: Exhibitors will form a recognisable UK destination in a clearly defined location, with a shared identity that helps attract visitors.
  • Shared marketing: Participating businesses will benefit from collective promotion of the UK Pavilion before and during the show.
  • PIF World hub and showcasing: A large central hub will provide a focal point for meetings, introductions and networking, alongside opportunities to showcase participating brands and products.
  • Stand and build support: We are developing a co-ordinated pavilion design with flexible stand options to suit different businesses.
  • Pre-show support: Exhibitors will receive practical information, deadlines and guidance in the run-up to the event.
  • On-site presence: The PIF World team will support the UK group throughout the show.

Planning your Participation

Stand options and costs

A range of pavilion stand sizes will be available, allowing businesses to choose an option appropriate to their objectives and budget.

PIF World has negotiated preferential pavilion space arrangements with Zoomark and is working with the official stand-build partner to create a coordinated, professional UK Pavilion.

Full stand packages and pricing will be published shortly.

Already booked with Zoomark?

Businesses that have already applied directly to Zoomark may still be able to transfer their participation into the PIF World UK Pavilion.

If you have already booked and would like to explore joining the Pavilion, contact us and we can discuss the transfer process with you.

Interested in Exhibiting?

Put your pet business on the international stage and join a strong UK presence at one of Europe’s most important pet industry events.

Talk to PIF World about the UK Pavilion and the options available for your business.