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spoga dog 2027

spoga dog international trade event in Cologne

Cologne, 30 January–1 February 2027

spoga dog is a new, premium B2B platform created for the international dog industry. Powered by ZZF, the organisation behind Interzoo, it will bring specialist brands together with high-quality buyers, distributors and commercial decision-makers.

The event is co-located with the highly successful and long-established spoga horse at Koelnmesse, creating a distinctive new opportunity for UK dog businesses to establish an early presence, showcase innovation and build relationships across Germany and the wider European market.

Register your interest

A New Opportunity for UK Dog Brands

Spoga Dog international trade event

Be part of the show from the beginning

As a new show, spoga dog gives UK businesses the chance to establish their presence from the outset and help shape a fresh international meeting point for the dog sector.

The co-location with spoga horse adds the strength of an established, high-end trade show environment with a proven international audience. This combination offers access to serious buyers and decision-makers while giving dog brands a focused platform of their own.

PIF World is creating a co-ordinated UK presence so participating businesses can benefit from shared visibility, practical support and the greater impact of exhibiting together.

Why spoga dog?

Meet high-quality buyers

Connect with specialist retailers, distributors and commercial decision-makers in a premium, business-focused environment.

Get in at the beginning

Build recognition early and position your brand within a new international platform as it establishes itself in the dog-sector calendar.

Benefit from proven expertise

Take confidence from an event powered by ZZF, the organisation behind Interzoo, and co-located with the successful spoga horse.

What PIF World will Provide

  • Pavilion co-ordination: We will manage the relationship with spoga dog and co-ordinate the overall UK presence.
  • A collaborative pavilion area: Exhibitors will form a recognisable UK destination, benefiting from the greater visibility and impact of exhibiting together.
  • Shared marketing: Participating businesses will benefit from collective promotion of the UK Pavilion before and during the show.
  • PIF World hub and showcasing: A central hub will provide a focal point for meetings, introductions and networking, alongside opportunities to showcase participating brands and products.
  • Stand and build support: We are developing a co-ordinated pavilion design with flexible stand options for different businesses.
  • Pre-show support: Exhibitors will receive practical information, deadlines and guidance in the run-up to the event.
  • On-site presence: The PIF World team will support the UK group throughout the show.

Planning your Participation

Stand options and costs

A range of pavilion stand sizes is being developed, allowing businesses to choose an option appropriate to their objectives and budget. PIF World is working with the organiser and stand-build partners to create a co-ordinated, high-quality UK Pavilion that reflects the premium positioning of the show. Full stand packages and pricing will be published shortly.

Why register early?

spoga dog is a new opportunity, so early participants can help build a distinctive UK presence from the outset and make the most of the show’s launch momentum. Registering your interest now will help PIF World plan the pavilion, stand mix and promotional activity around the needs of participating businesses.

Interested in Exhibiting?

Put your business at the forefront of a new premium event for the international dog industry. Talk to PIF World about joining the UK Pavilion and building this opportunity with us from the beginning.

Register your interest