--- title: spoga dog 2027 UK Pavilion | PIF World description: Explore the PIF World UK presence at spoga dog 2027 in Cologne, a new premium B2B event for the international dog industry. image: https://www.pifworld.uk/hubfs/pif%20world%202-1.png --- [Skip to content](https://www.pifworld.uk/spoga-dog#main-content) ![](https://www.pifworld.uk/hs-fs/hubfs/pif%20world%202.png?width=1536&height=1024&name=pif%20world%202.png)Homepage - [Home](https://www.pifworld.uk?hsLang=en-gb) - [About PIF World](https://www.pifworld.uk/about-us?hsLang=en-gb) - [What we do](https://www.pifworld.uk/what-we-do?hsLang=en-gb) - [International Events](https://www.pifworld.uk/international-events?hsLang=en-gb) - [CIPS 2026](https://www.pifworld.uk/cips-2026-vip-delegation?hsLang=en-gb) - [Zoomark 2027 - Book Now](https://www.pifworld.uk/zoomark-2027?hsLang=en-gb) - [Spoga Dog - Book Now](https://www.pifworld.uk/spoga-dog) - [Contact](https://www.pifworld.uk/contact?hsLang=en-gb) - [Home](https://www.pifworld.uk?hsLang=en-gb) - [About PIF World](https://www.pifworld.uk/about-us?hsLang=en-gb) - [What we do](https://www.pifworld.uk/what-we-do?hsLang=en-gb) - [International Events](https://www.pifworld.uk/international-events?hsLang=en-gb) - [CIPS 2026](https://www.pifworld.uk/cips-2026-vip-delegation?hsLang=en-gb) - [Zoomark 2027 - Book Now](https://www.pifworld.uk/zoomark-2027?hsLang=en-gb) - [Spoga Dog - Book Now](https://www.pifworld.uk/spoga-dog) - [Contact](https://www.pifworld.uk/contact?hsLang=en-gb) # Exhibit at Spoga Dog 2027 ### A New Opportunity for Dog Brands Taking place from 30 January - 1 February at Koelnmesse, Cologne, Germany, spoga dog is the new international B2B platform for the dog industry, powered by ZZF and staged alongside the established spoga horse. The spoga horse + spoga dog trade show duo is expected to welcome **around 9,000 trade visitors from 77 countries**, including **more than 6,000 visitors from the retail sector**. For UK dog brands, it offers an early opportunity to build visibility, meet international buyers and develop relationships across Germany and the wider European market. [Exhibitor Stand Details](https://www.pifworld.uk/hubfs/UK%20Pavilion%20spoga%20dog%202027%20-%20Exhibitor%20Information.pdf?hsLang=en-gb) ## Show Overview ![spoga portrait](https://www.pifworld.uk/hs-fs/hubfs/spoga%20portrait.jpeg?width=225&height=225&name=spoga%20portrait.jpeg) ### A stronger retail audience in Cologne Alongside the established international audience of spoga horse, the organisers are building additional retail reach for the launch of spoga dog. Through the partnership with **ZZF**, additional pet store retailers will be invited to Cologne. The organisers will also target **garden centre owners**, drawing on Koelnmesse's strong customer relationships through **spoga+gafa**. While final attendance from these invited groups cannot be guaranteed, the combined approach broadens the potential buyer audience for companies exhibiting at spoga dog. ## Why spoga dog? ### Meet high-quality buyers Connect with specialist retailers, distributors and commercial decision-makers in a premium, business-focused environment. ### Get in at the beginning Build recognition early and position your brand within a new international platform as it establishes itself in the dog-sector calendar. ### Benefit from proven expertise Take confidence from an event powered by ZZF, the organisation behind Interzoo, and co-located with the successful spoga horse. ### What PIF World Will Provide - **A co-ordinated UK Pavilion:** Exhibit alongside fellow British businesses within a recognisable national presence. - **Pavilion co-ordination:** PIF World will liaise with spoga dog and co-ordinate the overall UK presence. - **Stand and build arrangements:** Choose from two professionally presented stand packages, with the essential build, furniture and services included. - **Shared promotion:** The UK Pavilion and participating businesses will benefit from collective promotion before and during the show. - **Pre-show support:** Practical information and guidance as you prepare to exhibit. - **On-site presence:** Support from the PIF World team during the exhibition. ## UK Pavilion Stand Packages ### What's included? Our standard UK Pavilion packages are designed to give exhibitors a professional, ready-to-use presence within the shared British pavilion. - **Stand build:** Carpet, white-panel walls, fascia nameboard and coloured boundary columns. - **Lighting and power:** Track spotlights and power supply, including the standard electricity provision. - **Furniture:** One cabinet, one bar stool, one table and three chairs. - **Cleaning:** Daily stand vacuuming and residual waste disposal. - **Pavilion support:** PIF World coordination, UK Pavilion presentation and pre-show/on-site support. Additional furniture, branding and equipment can be discussed separately. ### Choose the right stand for your business We are offering two standard stand sizes within the PIF World UK Pavilion: - **9m² stand (3m × 3m)** – a compact professional option for businesses looking for an effective international presence. - **15m² stand (5m × 3m)** – a larger footprint for companies needing more display and meeting space. **Other stand sizes can also be considered**, subject to pavilion layout and availability. Please contact us to discuss your requirements. **Prices from £4,425 + VAT** Final costs, stand positions and any non-standard requirements will be confirmed with each exhibitor. **PIF membership is required** to take a place in the UK Pavilion. [**Download exhibitor information**](https://www.pifworld.uk/hubfs/UK%20Pavilion%20spoga%20dog%202027%20-%20Exhibitor%20Information.pdf?hsLang=en-gb) ## Book Your Stand in the UK Pavilion Bookings are now open for the **PIF World UK Pavilion at spoga dog 2027**. Choose a 9m² or 15m² standard stand, or contact us if you would like to discuss a different size. Booking applications are subject to availability and acceptance by PIF World. [**Book your stand →**](https://2gvhxi.share-eu1.hsforms.com/2-euvBjvqSF-7BylVOCf1VA) [**Read the spoga dog 2027 UK Pavilion Terms & Conditions**](https://www.pifworld.uk/spoga-dog-2027-terms-and-conditions?hsLang=en-gb) [![pif world 2 small](https://www.pifworld.uk/hs-fs/hubfs/pif%20world%202%20small.png?width=400&height=267&name=pif%20world%202%20small.png "pif world 2 small")](https://www.pifworld.uk?hsLang=en-gb) - [Home](https://www.pifworld.uk?hsLang=en-gb) - [International Events](https://www.pifworld.uk/international-events?hsLang=en-gb) - [About us](https://www.pifworld.uk/about-us?hsLang=en-gb) - [Contact](https://www.pifworld.uk/contact?hsLang=en-gb) **PIF World Ltd Company No: 17360927 VAT No: 531 4504 24** Registered Address: 8 Britten's Court Clifton Reynes Olney MK46 5LG United Kingdom Email: [events@pifworld.uk](mailto:events@pifworld.uk) [Privacy Policy](https://www.pifworld.uk/privacy-policy?hsLang=en-gb) · Legal · © 2026. All rights reserved.