Privacy Policy
PIF World Ltd
Last updated: 18 September 2026
1. Introduction
PIF World Ltd ("PIF World", "we", "us" or "our") is committed to protecting your personal information and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, register your interest in an international event or participate in our services.
PIF World organises international exhibition opportunities, UK pavilions, trade delegations and related activities for businesses within the pet industry.
We work in association with the Pet Industry Federation (PIF), the UK trade association for pet businesses.
This policy applies to personal information collected through our website, pifworld.uk, and through our associated business activities.
2. Who we are
PIF World Ltd is the data controller responsible for determining how and why personal information is processed in connection with its own activities.
Our registered details are:
PIF World Ltd
Company Registration Number: 17360927
8 Brittens Court
Clifton Reynes
Olney
MK46 5LG
United Kingdom
Email: events@pifworld.uk
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the email address above.
Where another organisation is independently responsible for information it collects, such as an exhibition organiser, its own privacy policy may also apply.
3. What personal information we collect
Depending on how you interact with us, we may collect the following information.
Business and contact information
- Your name and job title.
- Your business or organisation name.
- Your business email address and telephone number.
- Your business address and website.
- Information about your company's products, services and activities.
Exhibition and event information
When you enquire about or participate in an international event, we may collect:
- Your preferred exhibition stand size and configuration.
- Product categories and business sectors.
- Your exhibition objectives and target markets.
- Information about your export experience and requirements.
- Stand specifications, equipment and logistical requirements.
- Information needed to arrange meetings, visits or other event activities.
- Booking, invoicing and payment information.
For international delegations, we may also collect travel-related information where necessary to coordinate your participation.
We will explain when additional information is required and why.
Communications
We may retain records of your enquiries, correspondence, meeting arrangements, communication preferences and interactions with PIF World.
Website information
When you visit our website, we may collect technical information such as your IP address, browser type, device information and information about how you interact with our website.
Further information about cookies and similar technologies is provided in Section 10.
4. How we use your information
We use personal information for the following purposes.
Responding to enquiries
When you complete a website form, email us or contact us directly, we use the information you provide to respond to your enquiry.
This may include sending information packs, pricing, event details, booking information and relevant follow-up communications about the opportunity you have enquired about.
Organising international exhibitions and delegations
We use information to plan and deliver our international activities, including:
- Assessing interest in overseas exhibitions and trade delegations.
- Developing UK Pavilion layouts and stand allocations.
- Preparing quotations and participation agreements.
- Coordinating exhibitors and delegates.
- Arranging relevant meetings, factory visits and other activities.
- Communicating with exhibition organisers and service providers.
- Providing support before, during and after an event.
Managing our business
We process relevant information to administer bookings, issue invoices, manage payments, maintain business records and fulfil our contractual and legal obligations.
Marketing and other international opportunities
Where you have agreed to receive marketing communications, we may send you information about other international exhibitions, trade delegations, export opportunities and related PIF World activities.
You can unsubscribe from these communications at any time using the unsubscribe link in our emails or by contacting events@pifworld.uk.
Unsubscribing from general marketing will not prevent us from sending necessary communications about an existing enquiry, booking or service you have requested.
Improving our services
We may use information about enquiries, participation and website activity to understand interest in particular markets and improve our services.
Where practical, we use aggregated information that does not identify individuals.
5. Our lawful bases for processing personal information
Under UK data protection legislation, we must have a lawful basis for processing personal information.
The lawful basis depends on the purpose for which we use the information.
| Purpose | Lawful basis |
|---|---|
| Responding to business enquiries and providing requested information | Legitimate interests in responding to enquiries and developing our business relationships |
| Taking steps towards or fulfilling an agreement with an individual | Contract or steps taken at the individual's request before entering into a contract |
| Organising events and coordinating participation with business representatives | Legitimate interests in delivering our services and managing business relationships |
| Maintaining accounting, tax and other legally required records | Legal obligation |
| Sending optional marketing communications where consent is required or obtained | Consent |
| Maintaining website security and improving our services | Legitimate interests, where applicable |
Our legitimate interests include responding to enquiries, managing relationships with participating businesses, delivering international exhibition services and operating our business effectively.
Where we rely on legitimate interests, we consider the necessity of the processing and its potential impact on individuals.
You may object to processing based on legitimate interests in certain circumstances.
Where we rely on consent, you can withdraw it at any time.
6. Who we share your information with
We only share personal information where there is a legitimate business need, a legal requirement or another appropriate lawful basis.
Depending on your interaction with PIF World, information may be shared with the following organisations.
Pet Industry Federation
PIF World works in association with the Pet Industry Federation, which provides industry expertise and support for our international activities.
Relevant PIF personnel may assist with responding to enquiries, coordinating events and supporting participating businesses.
Exhibition organisers
If you enquire about or participate in an overseas exhibition, we may share relevant information with the event organiser.
This may include Koelnmesse, BolognaFiere, APPA, WPA, CIPS or other organisers involved in the relevant event.
Information shared may include company and contact details, stand requirements, product categories and details necessary to coordinate your participation.
Event and logistics providers
Where necessary, we may share relevant information with stand builders, freight forwarders, hotels, transport providers and other suppliers involved in delivering our services.
We will limit the information shared to what is reasonably necessary for the relevant activity.
Technology and professional service providers
We use external providers to support our website, customer relationship management, communications, administration and business operations.
These include HubSpot, which we use to manage enquiries and contact information.
We may also use other appropriate technology providers, accountants, insurers and professional advisers.
We require service providers processing personal information on our behalf to handle it appropriately and in accordance with applicable data protection requirements.
Legal and regulatory requirements
We may disclose personal information where required by law, a court order or a relevant regulatory authority.
We do not sell personal information to third parties.
7. International transfers of personal information
PIF World's activities involve overseas exhibitions and trade delegations.
Where you participate in an international event, it may be necessary to share relevant personal information with organisers or service providers located outside the United Kingdom.
This may include organisations based in Europe, the United States, China or other countries relevant to our activities.
Some of our technology providers may also process or access personal information outside the UK.
Where an international transfer is subject to UK data protection transfer rules, we will ensure that an appropriate transfer mechanism applies.
This may include UK adequacy regulations, appropriate contractual safeguards or another permitted transfer mechanism.
Where applicable, you may contact us at events@pifworld.uk to request further information about the safeguards used for transfers of your personal information.
8. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including meeting applicable legal, accounting and reporting requirements.
Retention periods depend on the nature of the information and the purpose for which it is held.
For example:
- Enquiry information is retained while we respond to your request and assess potential participation.
- Booking and contractual records are retained for the period necessary to fulfil our obligations and maintain appropriate business records.
- Financial records are retained for the periods required by applicable legislation.
- Marketing contact details are retained while you remain subscribed or until they are no longer required for the relevant purpose.
We periodically review the information we hold and securely delete or anonymise information that is no longer required.
Where necessary, we may retain limited information to record an unsubscribe request or ensure that we respect your communication preferences.
9. How we protect your information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures include restricting access to personal information to authorised personnel and using appropriate systems and service providers.
Although we take reasonable precautions, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
10. Cookies and website analytics
Our website may use cookies and similar technologies to support its operation, understand how visitors use the website and improve the visitor experience.
Cookies are small files that may be stored on your device when you visit a website.
Some technologies are necessary for the website to function, while others may be used for analytics, personalisation or marketing.
Where consent is required for cookies or similar technologies, we will seek it before using them.
You can manage your preferences through the cookie controls provided on our website, where available.
Further details about the technologies used on our website, their purposes and how long they remain active should be provided in our Cookie Policy or cookie preferences information.
11. Your data protection rights
Under UK data protection legislation, you have rights in relation to your personal information, subject to applicable conditions and exemptions.
These may include the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your information in certain circumstances.
- Request restriction of processing in certain circumstances.
- Object to processing based on legitimate interests.
- Request transfer of your information in certain circumstances.
- Withdraw consent where we rely on it.
You have the right to object at any time to the use of your personal information for direct marketing.
To exercise your rights, please contact events@pifworld.uk.
We may need to verify your identity before responding to certain requests.
12. Marketing communications
If you have subscribed to receive PIF World marketing communications, you can change your preferences or unsubscribe at any time.
Every marketing email will provide an appropriate way to unsubscribe or contact us about your preferences.
We will respect your request to stop receiving direct marketing.
If you unsubscribe, we may retain limited information on a suppression list to ensure that you are not contacted again for the marketing you have declined.
You may still receive communications necessary to respond to an existing enquiry or fulfil an agreement with us.
13. Information provided by other organisations
We may receive business contact information from exhibition organisers, industry partners, participating businesses or publicly available professional sources.
Where we receive personal information from another source, we will handle it in accordance with applicable data protection requirements and provide relevant privacy information where required.
We will not assume that permission given to another organisation automatically authorises PIF World to send unrelated marketing communications.
14. Third-party websites
Our website may contain links to websites operated by exhibition organisers, industry partners or other third parties.
We are not responsible for the privacy practices of those websites.
We encourage you to review their privacy policies before providing personal information.
15. Complaints
If you have concerns about how PIF World handles your personal information, please contact us in the first instance at events@pifworld.uk.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Website: www.ico.org.uk
We would appreciate the opportunity to address any concerns directly.
16. Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our activities, technology, legal obligations or data protection practices.
The latest version will be published on our website, with the date of the most recent update shown at the top of the policy.