Understand Your Goals
We start by understanding your business and what you're hoping to achieve overseas, before recommending a route in.
About PIF World
PIF World exists to give UK pet businesses a direct, credible route into international markets, without having to build those connections from a standing start. It co-ordinates the international activities of the Pet Industry Federation (PIF) and was created to turn PIF's trade-association knowledge and relationships outward, in support of members and the wider industry looking to grow beyond the UK.
That matters because it means PIF World isn't starting from scratch. It draws on PIF's existing standing with the trade, its knowledge of the sector and its regulation, and the relationships it has built with international trade bodies, exhibition organisers and overseas buyers over the years. When you work with PIF World, you're working with people who already understand the UK pet industry, and who are putting that understanding to work internationally on your behalf.
950+
Member businesses across the UK pet industry
6
International trade shows and pavilions
3
Continents covered by PIF World delegations
Who We Work With
We work primarily with PIF members and the wider UK pet trade — manufacturers, distributors, retailers and service providers looking to explore or expand export markets. Alongside UK businesses, we work with the international trade shows, UK Pavilion organisers and overseas industry bodies that make exhibiting and delegation visits possible, so the introductions and support we offer are backed by real relationships on both sides.
Our Approach
The Right Route In
Whether that's a UK Pavilion at a major trade show, joining a delegation, or planning your own approach to a market, we help you choose what fits.
Support All the Way Through
From the practical logistics of exhibiting overseas to introductions once you're there, we stay involved before, during and after.